“This is a must-have”

James helped us understand the importance of Purpose and why it was relevant for a business like ours.

Our Purpose statement has served as a guiding principle for both product development decisions and how we treat our customers ever since. We learned about what inspires us as individuals and are definitely closer and better aligned as a team as a result. This is not an extravagance but a must-have.

Paul Mayze

Avid Games built a Culture Core with The Culture Builder